Students will continue their study of the sports, entertainment and recreation industry including the impact of Internet marketing and international marketing in this area. Other topics include market research, market segmentation and sponsorship, as well as planning, implementing and evaluating SER events. Also, students will study the roles of agents, personal managers and labor unions in SER. Additional study will be focused on developing a career plan in the sports, entertainment and recreation area. Computer and technology applications supporting this course are studied. Students taking the co-op course will work in an employment setting related to the SER industry.
Prerequisites
Sports, Entertainment and Recreation Marketing