This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans as well as careers in digital and social media marketing.
Digital and Social Media Marketing
Course Number
81252
Credits
2.0
Short Title
DIG SOC MED MARK-CO/INT
Subject Area Concentration
Grades Offered
11,
12
CTE
Yes