Principles of Business and Marketing

Students are introduced to entrepreneurship/free enterprise, human resource essentials, marketing strategies, communications and interpersonal relations, employable skills and career planning and technological innovations. The student is provided a variety of learning methods including practical activities, simulations, computer activities, guest speakers and role playing. This course is recommended for students planning to pursue programs of study in marketing or business. This course is a requirement for students planning to co-op through the marketing program.