Students learn how famous designers, clothing manufacturers and retailers market their products to the customer. Fashion Marketing takes students on a journey through the glamorous world of fashion. From the history of fashion to current trends in the marketplace, students learn to analyze how fashion affects the country’s economy as well as its lifestyle and “mood.” Students will also study the home furnishing industry, visual merchandising, economics/marketing in the fashion industry and explore related careers.
Prerequisites
Principles of Business and Marketing or any Marketing class